Why Keyword stuffing is not good SEO practice.

By on March 9th, 2021 in Tutorials

Something happened slowly over time, without Marketers or SEO specialists realising … Search engines got smart and suddenly practices that were successful and common place have now become less effective, in fact they can seriously affect your visibility on the web.

Keyword stuffing used to be a successful SEO strategy, jam as many keywords into the copy on your website and see yourself shoot up the search rankings. It was a simple as that. But now such a practice will see your rankings drop like an anchor and could even cause your website to be reported and the content removed from search listings.

What is Keyword Stuffing?

Keyword stuffing is when a brand or company load up their webpage with terms or words in order to get higher rankings on the search engines for those words and terms. Types of Keyword Stuffing are

  • Repeating words and phrases OVER AND OVER out of context
  • Using words that aren’t relevant to the page.

An example of Keyword Stuffing would be

  • If you are in the market for the best motorbike cover, we have what you’re looking for. We supply the best motorbike cover; it comes in 3 sizes and is fully weatherproof. Look no further than here for the best motorbike cover on the market.

It actually hurt writing that as it is a truly bad piece of writing, it barely legible as it’s only focus is on the phrase – the best motorbike cover.

Keyword Density = (Number of words in Copy)/(Number of times keyword is on page)

In SEO Keyword Density is the percentage of times a keyword appears in the copy on the page. A good rule of thumb would be 2% Keyword Density on a page. So, if the webpage has 600 words then the keyword can be mentioned 12 times.

Why is it bad?

As you can see from the passage above the copy is so bad that the consumer will not want to read it. The content on your webpage should be KING, it should engage your visitors and be a virtual window into your company’s soul. It’s so very true that first impressions count, the average person spends less than 15 seconds on a website, so you must make those 15 seconds’ count. Keyword Stuffing isn’t the way to fool anyone, they will see right through it. Make you copy exciting, fun, educational and most importantly it should reflect the company that you are. Your tone of voice, your message, and your mission.

Where to from here?

Make those 15 second’s count!

Get creative with your copy on your website, don’t be afraid to go against the grain and have copy that your customers will want to read. Use your keywords the right way, don’t repeat them and make sure when you use the keywords, they are relevant.

Try using a singular keyword per page and only use that word or term on that page of your website. There is no doubt there is an artform to choosing the right keywords, if you need any advice or help with improving your rankings on search engines speak to Supplier Digital.

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