What is the process of doing Keyword research for your business

By on April 28th, 2021 in Tutorials

SEO (Search Engine Optimisation) is an important marketing strategy to ensure that your website is performing to its peak and engaging with its maximum amount of people that it can. There is no point having wonderful content on your website if no one can find it when they search for it. Keywords are the cornerstone of good SEO and researching the right keywords will ensure you see your website rise up the rankings.

The Keyword Process

Take Stock

First things first you need to start with your current website and do a full audit of what keywords you are using and how those keywords are performing. It’s important that you are across all of your keywords and how they are performing, keeping a spreadsheet is a good place to start. Next, we go searching for new keywords.

The Hunt

Now we need to find new keywords and phrases to add into our stable. Don’t try and be too tricky or obscure here, having simple words and phrases that directly reflect your business is a good place to start. You can also research your competitors and see what keywords they bare using and how they are ranking for them. There are also Keyword discovery tools to help you with this process as well. Adding these new keywords to your spreadsheet is important here as well.

Define

Once you have found some new keywords you think will work for your business you will need to analyse these new keywords to determine their effectiveness.  Running some analytics and metrics in a keyword research tool will give you the results you need to make a sound choice for your keywords. Some of the metrics you will need to consider –

  • SERP Analysis
  • Accuracy
  • Batch Uploading Capabilities
  • Keyword match rate

What’s best for you

Know that you have a whole new list of Keywords in your spreadsheet you need to work out what combination of keywords is going to work best for your business.

Content

Here is the tricky part. With your keywords in mind, you need to write content that feels natural and is interesting to read. Gone are the days of just loading your page full of keywords, Google is now smarter than that and will know if you are “keyword stuffing” and send you sliding down the rankings. Good engaging content that gives a good customer experience is going to give you the best results, keeping your keyword density between 2-5% will help you content feel more natural and written with the end user in mind.

There is no doubt that there is an artform to good SEO. Trends change and having a company that is across all the nuances of this science is important. SEO isn’t a set and forget strategy, you must be constantly monitoring it to ensure that it is performing at its optimum potential. Regular changes to keywords are not uncommon and keeping your keyword spreadsheet up to date is going to help in the process.

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