Top Tips on Building Local Citations

By on September 13th, 2021 in Tutorials

If you run a business that has a good name, business will usually walk through the door. The most powerful and simple marketing tool is word-of-mouth…being a referral from a satisfied customer at no cost at all. For this to happen, you will need to provide exceptional service continually. Even then, there is no guarantee that the customer will mention your business to others, it usually comes up in conversation. Now, as we know the world as we know it is becoming more reliant on technology and more digital as each day passes. The term “local citation” may be a term that is unknown, however consider it to be “digital word of mouth”. Here are the top tips on building local citations.

What is a local citation exactly?

A local citation occurs when your business is mentioned online. This may be by another person, business, or platform. They may mention your business, among other business information such as:

  • Name of your business
  • Business Phone Number
  • Business Address
  • Website URL

Now, to fully benefit from local citations, it is best if you have three key pieces of information mentioned, being: business name, address, and phone number. Any mention of your business online helps build the business, but for local citations, these pieces of data are essential. These are required for the search engine (such as Google) to validate the data and prove it is your business. With more local citations, this will boost your positioning on search results.

Types of Citations

Now, as mentioned above, a complete citation will include the details like business address, URL, business name, phone number etc. A partial citation will only include one of these data points. Now, not to be disheartened by a partial citation, as any mention of your business is great! However, a complete citation adds that extra benefit as it will be authenticated by Google.

To go even further into citations, we can categorize further into both structured and unstructured citations. A structured citation means that your business details (the details that will give you a complete citation) are mentioned on an online directory such as TripAdvisor, Facebook, Yelp etc. A structured citation is a great way for people to get in touch with your business, as it is being presented on very common and trusted websites. On the other hand, an unstructured citation will occur when your business details are mentioned elsewhere, such as an article or blog.

Even More Information?

When your business is listed on online directories like Facebook and TripAdvisor, this is a structured citation. Even better, these sites will often give you the ability to display even more information that can help give potential customers a better understanding of your business. This information may include business hours, social media links, reviews, photos, services and more.

Why do I need them?

Basically, the more well-known your business is online, the more local citations it will have, and vice versa. This is so important, because if your business is seen to be prominent and trusted online, people will immediately want to choose your business over others.

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