How a remarketing strategy benefits your business

By on June 18th, 2021 in Tutorials

If you’re running a business, you may have heard about remarketing and how it can benefit your business. But what is it? Remarketing is the use of technology to reach out to people who have previously visited your website but didn’t make a purchase. It’s a way for businesses to increase their sales by reaching potential customers that they would otherwise miss because those visitors didn’t take any action on the site. There are many ways to remarket, but the easiest way is with an email campaign, you can develop email flows that are sent to customers to ensure they are given every chance to become a customer.

Below are three reasons why a remarketing campaign could be just the thing to take your business to the next level.

1. Keeps you in the picture

You can’t expect that every single person that click through to your website is going to be a sale, the positive thing to remember they visited your website for a reason. Why they never chose to purchase you will never know but they are now a warm lead and by reminding them of your products or services through remarketing you can turn that lead into a sale.

2. Target your advertising

One of the great benefits of remarketing is that you can target your advertising specifically to the customers that have either bought or shown interest in certain products. Tailoring deals and specials to these customers are a great way to stimulate further activity on your site.

3. Save you money

Saving money on a marketing campaign may sound like a novel idea but by adopting a remarketing strategy that’s exactly what you will be doing. As in the above point you can have a more targeted approach and really get specific who you are marketing too instead of casting a wide net and not knowing what return on investment you will get. The people you are contacting already know who you are and have used your services or at the very worst have visited your website. By narrowing your focus you can develop a detailed and cheaper campaign.

Key to a successful campaign

A powerful CRM is the key to success in any marketing campaign and it’s an even more important component of a successful remarketing one. To get started, upload all your customer data from your website into the platform (name, email address, preferences). Now you can send customized ads based on what they’ve looked at before or shown interest in online through their cookies. The other benefit of using a CRM for this type of campaign is that it will track how each individual responds – so if someone clicks on but doesn’t buy after seeing several products over time then you’ll know which ones are most popular with them.”

Don’t let potential customers off the hook so easily, with a good remarketing campaign you can be sure you are reaching out to any person that has visited your website and not purchased. The fact that they have already visited your website gives you a great leg up, they are already aware of your brand but just need a little push to get over the line. The team at Supplier Digital are expert is developing quality and targeted remarketing campaigns to ensure that you are getting a great return on your marketing investment.

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