Best ways to Increase your social media presence

By on June 15th, 2021 in Tutorials

Love it or loathe it Social Media is an absolute necessity for your business and is a great way to engage your customer base. But how do you increase your social media presence, well it is actually not that difficult, expensive or time consuming. If you follow the five easy steps below you will be on your way to increasing your social media presence and engaging with your customers in a better way.

  1. Post more often

You will need to get into the habit of posting regularly. How often you post is completely up to you but if you aren’t posting at least a couple times a week then you need to start doing that ASAP. This will help to keep you front of mind of your customers and you can also increase your customer experience by increasing your information flow.

  • Share what you’re doing in a creative way to get people’s attention

Social media is the perfect place to let your creative juices flow. With so many different options to utilize you can wow your audience with as many photos or videos as you can. You can even go live on video and have instant engagement and feedback with your followers.

  • Use videos as much as possible, they are the most popular content on social media

Images used to be the best way to get the most out of your social media account but right now video is the new black. Video is so scorching hot right now that the more videos that you can use on your platforms the better they will perform. While an image can tell a thousand stories a good video can really let your audience into the person that you are. With a good video you can build trust with your customers without ever having met them.

  • Engage with other people as much as possible by commenting on their posts and liking them

Join as many groups as you can and start liking posts from as many people as possible. Social Media is very much “you scratch my back, ill scratch yours”. People are more likely to follow you or your business if you like and support the content that they are posting.

  • Be consistent – if you want to grow your following, make sure that you post at least once per day

We spoke earlier about increasing your posting but just as important as that is to be consistent with your posting. If you decide that you are going to once a week then you have to be certain that you continue to post once a week. The algorithms withing the social media networks reward consistency in posting and will support and promote businesses that post regularly.

 If you want to make the most of your marketing efforts, it’s time to embrace social media and start engaging with your customers online. It can be overwhelming at first, but if you follow these simple steps for navigating social media as a business owner, you will find that it becomes easier every day.  The team at Supplier Digital will help you unlock the door to your social media marketing strategy and with a little blood sweat and tears you will see the benefits.

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